This case study highlights the benefits of working with an established business expert to begin a direct primary care practice. Through direct quotes and intentional storytelling, this study offers potential clients an inside look at the positive impacts of working with this company while addressing any hesitations or barriers of prospective clients. By including the ups and downs of this physician’s experience, clients can see themselves on this same journey and see this as a realistic option for reaching their goals. Direct quotes and meaningful messages are highlighted throughout to make this accessible to readers skimming the text.